Designed a full brand identity system for NestEye, a parental control app built to keep children safe in today's digital world. The brief had one core challenge: make a monitoring app feel collaborative, warm, and friendly to both parents and children. The result is a complete visual identity, logo mark, badge lockup, color palette, typography, brand pattern, and UI mockups, all built around a single idea: safety that feels like a hug, not a lock. Brand Identity · Logo Design · Visual Identity · App Branding Available for new projects — willsstudio9@gmail.com (mailto:mcwillsphillips@gmail.com)

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Built a complete brand identity for grn, a certified organic sparkling drink brand built around community and health. The work covered everything from the ground up: logo, mark development, colour system, typography, packaging, can label, 6-pack carton, collateral, pattern design, and digital touchpoints. The spinning petal mark is the heart of the brand: nine organic teardrops in a radial formation capturing movement, nature, and community in a single symbol. Paired with a rounded serif wordmark, the identity balances the classical with the organic, confident without being corporate. The color system: forest green, mint, cream, and gold, works across every surface, from packaging to digital to print. Every color has a role. Nothing is decorative.

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Profile card concept. Clean, minimal, and focused on hierarchy. What would you improve here? spacing, typography, or interaction?

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Aim High. There Are No Limits

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McWills Phillips

Brand Designer