Project Title Human by Design — Open Training Day Project Description This project began with raw...

Project Title Human by Design — Open Training Day Project Description This project began with raw...Project Title Human by Design — Open Training Day Project Description This project began with raw...

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Ileana Mazilu

• Jul 18

Project Title Human by Design — Open Training Day

Project Description This project began with raw stock footage sourced from Envato Elements and was transformed into a fully branded piece using Envato's AI-powered tools. The process included generating and refining the video through Envato AI, applying custom color grading to establish a consistent visual tone, carefully paced cuts to build rhythm and momentum, and custom typography to reinforce the brand identity. The result is a cohesive concept video — "Open Training Day" — that turns raw footage into a polished, story-driven piece with its own distinct visual voice.

Process Walkthrough Generated and refined using Envato's AI video tools — from raw footage to final branded output, including color grading, pacing, and typography.

Video/Social Media Post Link https://www.instagram.com/reel/Da7s4KWunB5/

Assets Used Stock footage sourced from Envato Elements, processed with Envato AI tools

Hashtags on post #envatochallenge @envato

envatochallenge

Maty Sandoval

max

• 1d

Starting from raw stock footage and building it into something this branded is impressive. How much manual refinement did the Envato AI output need before it matched your vision?

Ileana Mazilu

• 1d

Thanks! Honestly, the Envato AI output got surprisingly close to the vision on its own — most of the "branded" feel came from iterating on the prompt itself (being specific about tone, pacing, and the "Open Training Day" concept) rather than heavy manual editing afterward. I did...

Denys Dod

pro

• Jul 16

Two posters. Everything from Envato — foil texture, font, tape PNGs. Sound design in the video too. One tab.

The build: texture on the background, text in Glanterd, then I brightened the texture, flattened the text and used it as a mask on top. So the foil on the type is the same asset as the background. I also applied the good old BG blur on top for a frosted glass effect.

Human by Design moment: it was done. Technically. And it looked boring. So I went back to Envato — not to fix anything, I just knew it wasn't there yet. Found PNG tapes, dropped a few on, moved them around. That was all it needed. AI would've called version one finished. It wasn't.

Something I'd actually ship to a client.

@envato #envatochallenge

envatochallenge

Denys Dod

pro

• Jul 16

Mockup 1 — Envato ImageGen. Prompted for an empty Berlin rave hangar set up before the event: clean lens, no distortion, flat overcast light, no stage lights on. No beams, no haze doing the work. Just concrete, scale, and the banner. Mockup 2 — Envato ImageGen. A SoHo street...

Alice D.

pro

• Jul 16

For the Envato Human by Design challenge, I built an entire brand from scratch: SPAN.

SPAN is a contemporary lifestyle brand built around movement, community and culture. The name SPAN comes from the idea of spanning different moments of the day and bringing different experiences together through one brand. It’s a brutalist café, a functional food concept, a community run club and an audiophile listening lounge, all connected through one cohesive identity.

The brand is built around four pillars. The Space explores architecture and interior design as part of the brand experience. Food & Drinks reimagine functional nutrition through editorial packaging and graphic systems. The Run Club transforms movement into a cultural experience rooted in community. Echo is an after-hours listening lounge where music becomes part of the recovery ritual.

One of my goals for this challenge was to use Envato as my one and only creative toolkit. Every asset in this project was created using Envato’s ecosystem, from Image Generation, Video Generation, Image Editing and Graphic Generation to the soundtrack of the launch film using Envato’s audio library.

The project started with the logo and evolved into building an entire brand world. Rather than generating isolated images, I focused on creating a clear creative direction that would guide every output and keep the identity consistent across architecture, products, photography, merchandise, posters and motion.

My biggest Human by Design moment came from understanding that AI isn’t a creative director. Throughout the project, I found myself rejecting outputs that were technically impressive but didn’t feel like SPAN:

- The community photography is a great example of that. The first generations felt too polished and commercial, so I changed the photographic language entirely, directing every image as if it had been shot on a 35mm film camera with direct flash. The grain, imperfections and motion blur immediately made the brand feel more human and emotionally authentic.

- The same happened with the campaign posters. I realised that AI wasn’t struggling with the visuals, it was struggling with my direction. Instead of describing the brand, I had to art direct the composition itself: the hierarchy, negative space and editorial layouts that I had in mind. It taught me that good creative work doesn’t come from writing better prompts, but from having a clear point of view and knowing when something feels right.

For me, that’s what Human by Design means. AI generated the possibilities, but taste, instinct and creative judgment are what turned them into SPAN.

X Post: https://x.com/webdesign_alice/status/2077743621986500991?s=46&t=1ZFswUtJzT6BPLQaoOweGw

branding Brand Design envatochallenge

Mariyam Afzal

pro

• Jul 16

Great submission 🫡

Filip Panov

max

• Jul 16

*Humanizing an AI Kid's Coffee Brand* For this challenge, I developed a complete brand identity for a fictional kid's coffee brand (Детско Кафе- In Cyrillic alphabet as my primary script, I felt it would be a unique decision), documenting every stage of the creative process from exploration to execution. Using Envato as my primary creative toolkit, I explored multiple directions across logo design, visual identity, custom graphics and patterns, AI-assisted imagery, music and sound generation, packaging design, and a short animated brand story inspired by authentic photos from our family trips, transformed into playful doodle illustrations.

Throughout the project, I intentionally highlight the moments where human intuition made the difference, rejecting stronger looking but weaker concepts, redesigning typography and composition, solving real-world print and packaging challenges, building a cohesive visual system, and shaping a brand personality that feels playful, memorable, and emotionally authentic.

This isn't the story of what AI helped create, it's the story of the decisions that only a designer could make.