HORIA is a modern online store that combines elegance, femininity, and sophistication. Its visual identity features a stylish logo, soft pink, ivory, and rich burgundy colors, creating a luxurious and memorable shopping experience.
Brand Personality: Elegant, feminine, modern, and refined.
POLIDO is the visual identity of my independent brand design practice, shaped by a process of listening, synthesis, form, and use.
The identity brings together a hand-drawn signature, restrained typography, tactile materials, and a palette of warm paper, graphite, and Basil green.
From printed matter to apparel and physical applications, the project explores how a consistent visual language can adapt to different materials and contexts while maintaining its character.
Scope: Brand Strategy, Visual Identity, Art Direction, and Mockup Design.
A behind-the-scenes look at my Tesla Cybertruck presentation, with the finished animation playing alongside a sped-up view of how I built it in PowerPoint.
From arranging each slide to fine-tuning the Morph transitions, here’s the work behind the final result.