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A conceptual coffee-window brand built around "il gusto della pausa", the taste of the pause. Classic serif wordmark, signature deep blue, and a brand reveal animation where the city rushes, everything stops, and the brand appears. Brand identity, art direction and motion.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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BRED FOR. is a fictional dog brand built on one idea: every breed was bred for a job, and the instinct never left. Collies herded sheep, poodles retrieved ducks, Yorkies hunted rats, Dalmatians ran beside fire carriages, so each product turns a breed's original work into an everyday object.
Style 01 is built from Japanese and Korean folk art found at the Cleveland Museum of Art, The Met, LACMA and the Rijksmuseum, and designs the products as soft, deadpan designer objects.
Style 02 is built from early colour autochromes and a 1914 lithographic poster from the Rijksmuseum and the Albertina, and turns every scene into a modern fashion campaign with an archival feel.
The two Styles were chained with Edit image: Style 01 products placed into Style 02 scenes, every headline rewritten in the brand's dry, deadpan voice. The strongest images were selected, upscaled and finished with a logo made in Recraft Logo Maker.
Style 01 (products): https://www.recraft.ai/styles/b8e1a6b6-ae61-49db-907d-74229530b596
Style 02 (campaign): https://www.recraft.ai/styles/7f2a89de-d69a-4fad-aa0d-ba6302c9a2f3
JOTA is an Argentine field hockey brand built for players who play with personality. The founder reached out to rethink how the brand shows up beyond the stick itself.
Wow project
One Logo a Day | Exploring Geometric Expression
For one month, I challenged myself to design a logo every day. These four favourites share a distinct visual language: bold monochrome shapes, precise geometric construction, and playful use of negative space.
Circles, semicircles, and elongated verticals become the building blocks for expressive symbols. Rounded forms soften the heavy black silhouettes, while repetition creates rhythm and movement. Elsewhere, sharp diagonals and dramatic shifts in thickness introduce a more angular, architectural character.
The series explores the boundary between abstraction and recognition, suggesting familiar objects and gestures through a small number of carefully arranged shapes. Visible construction grids reveal the relationships behind each mark, showing how proportions, alignments, and curves hold the compositions together.
Working entirely in black and white places the focus on form. Each design becomes an exercise in creating personality and visual impact through silhouette, contrast, and space.
