Social Media content (Educational Content Series): Turning everyday parenting moments into meaningful educational content.

Overview🔥 This content series was designed to help parents and caregivers understand how simple daily routines can become opportunities for learning, communication, and skill development through ABA therapy.

Rather than relying on clinical language, the content translates therapeutic concepts into familiar, relatable scenarios, making the information more approachable and actionable for families.

Strategy🚀 • Simplified evidence based concepts into practical, everyday parenting tips. • Used carousel storytelling to encourage users to swipe, learn, and save the content for future reference. • Combined warm illustrations, soft color palettes, and friendly typography to create an approachable, family focused visual identity. • Structured each post around a common household activity, connecting real life routines with therapeutic outcomes to increase relatability and engagement.

Skills🧠 • Content Strategy • Educational Copywriting • Social Media Strategy • Carousel Design • Parent Focused Messaging • Brand Consistency