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MIDDAY | Sandwich Bar Brand Identity
A self-initiated brand identity for MIDDAY, a contemporary sandwich bar built around one simple idea: everyday lunch should still feel worth looking forward to.
The identity combines bold editorial typography, warm lifestyle photography and familiar deli-inspired details to create something considered, approachable and easy to return to.
Your 12:30 deserves better.
more posts on this one in the upcoming days!
May amazing work 😍
Thank you Salman!
"Your 12:30 deserves better" is such a good line - that's the whole brand brief in four words. The deli-inspired type treatment against those photos feels really honest, not overly stylized. Is MIDDAY a real client launching soon or a self-directed concept for now?
Thank you, Maty! It's a self-directed concept for now... but absolutely hinting it out here, soooo if anyone wants to make it the real deal, I'm absolutely in! 😍
Amazing work!
Thank you!
Awesome!
This deserves more than just liking, this deserves to be featured! 🏆 That beautiful editorial typography deserves a custom, high-fidelity web canvas.
Awesome, it looks really interesting
The deli-inspired details paired with editorial type is a nice contrast, keeps it from feeling like every other minimalist food brand right now. Is this a concept piece or do you have a real client lined up for it?
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