MIDDAY Sandwich Bar: Elevate Your Lunch with Bold Branding

MIDDAY Sandwich Bar: Elevate Your Lunch with Bold BrandingMIDDAY Sandwich Bar: Elevate Your Lunch with Bold Branding

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May | Brand designer & strategist

pro

• 14h

MIDDAY | Sandwich Bar Brand Identity A self-initiated brand identity for MIDDAY, a contemporary sandwich bar built around one simple idea: everyday lunch should still feel worth looking forward to.

The identity combines bold editorial typography, warm lifestyle photography and familiar deli-inspired details to create something considered, approachable and easy to return to.

Your 12:30 deserves better. more posts on this one in the upcoming days!

Adobe Illustrator freelancerlife showyourwork Brand Design Logo Design Visual Design Adobe Photoshop

Salman Khan

pro

• 9h

May amazing work 😍

Maty Sandoval

max

• 6h

"Your 12:30 deserves better" is such a good line - that's the whole brand brief in four words. The deli-inspired type treatment against those photos feels really honest, not overly stylized. Is MIDDAY a real client launching soon or a self-directed concept for now?

Arafat Rahman

• 6h

Amazing work!

Gopi UI/UX + AI

pro

• Jul 9

Crafting an Iconic Brand Identity. Check it out 👇 Every great brand begins with a clear vision. For Sonora, the goal was to create a premium identity that feels modern, memorable, and timeless. From the first sketch to the final brand system, every detail was designed with purpose.

This project showcases a complete branding journey—featuring a distinctive logo, carefully selected typography, a refined color palette, and versatile brand applications across digital and physical touchpoints. The result is a cohesive visual identity that reflects Sonora's commitment to innovation, quality, and exceptional audio experiences.

A strong brand is more than just a logo; it's a story, a personality, and a lasting impression. Every element works together to build recognition, trust, and consistency across every customer interaction.

✨ Brand Strategy

🎨 Logo Design 🔤 Typography System 🎯 Color Palette 📦 Brand Applications 👕 Merchandise Design 💻 Digital Experience

💬 What do you think about this branding? I'd love to hear your feedback in the comments!

Adobe Illustrator Adobe Photoshop Figma

Nagaraj M

• Jul 9

Which logo feels stronger for a marketplace called GumCircles? I'm building GumCircles, a marketplace where Gumroad creators can showcase their products and affiliates can discover products to promote.

Which logo would you trust more as a brand?

I'd love to hear why you chose V1 or V2. Your feedback will help shape the final identity. 🙌

Contra freelancerlife

4 voted

44%

5 voted

56%

9 votes

Closed

Salman Khan

pro

• Jul 10

Nagaraj both are amazing but v2 is slightly better

Abdul Gaffar

• Jul 9

FLYLOVEE is a modern brand identity inspired by the graceful beauty of butterfly wings and the emotional power of love and connection. The symmetrical form represents freedom, transformation, and meaningful relationships, creating a memorable symbol that reflects elegance, positivity, and personal growth.

Designed with a clean contemporary style, the logo combines fluid geometry with vibrant colors to express harmony, creativity, and emotional balance. This identity is ideal for lifestyle, beauty, wellness, fashion, relationship-focused, and creative brands seeking a distinctive and meaningful visual presence.