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MIDDAY | Sandwich Bar Brand Identity
A self-initiated brand identity for MIDDAY, a contemporary sandwich bar built around one simple idea: everyday lunch should still feel worth looking forward to.
The identity combines bold editorial typography, warm lifestyle photography and familiar deli-inspired details to create something considered, approachable and easy to return to.
Your 12:30 deserves better.
more posts on this one in the upcoming days!
May amazing work 😍
Thank you Salman!
"Your 12:30 deserves better" is such a good line - that's the whole brand brief in four words. The deli-inspired type treatment against those photos feels really honest, not overly stylized. Is MIDDAY a real client launching soon or a self-directed concept for now?
Thank you, Maty! It's a self-directed concept for now... but absolutely hinting it out here, soooo if anyone wants to make it the real deal, I'm absolutely in! 😍
Amazing work!
Thank you!
Awesome!
This deserves more than just liking, this deserves to be featured! 🏆 That beautiful editorial typography deserves a custom, high-fidelity web canvas.
Awesome, it looks really interesting
Great job
The deli-inspired details paired with editorial type is a nice contrast, keeps it from feeling like every other minimalist food brand right now. Is this a concept piece or do you have a real client lined up for it?
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Nice work!
Working on a new portfolio project: Mosii, a menswear brand inspired by Mosi-oa-Tunya, the Lozi phrase meaning "The Smoke That Thunders." The challenge has been translating that idea into a minimal identity that feels quiet, premium, and powerful without being overly literal.
Still a work in progress, but it's coming together nicely. Stay tuned. 👀
I really love how this turned out. The overall aesthetic is exactly right. Was this a passion project or actual client work?
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