I uploaded a case study about an advertising campaign for the Spanish best-selling author Dolores Redondo, featuring giant DOOH and social media.
This mockup shows a proposed anamorphic projection and parallax with a partial building projection to make the book "break out" of the screen.
The forest sitting inside the building's own frame sells the break out idea, and the muted street keeps the book as the hero. Did you test how it reads from a sharp street angle?