The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
I uploaded a case study about an advertising campaign for the Spanish best-selling author Dolores Redondo, featuring giant DOOH and social media.
This mockup shows a proposed anamorphic projection and parallax with a partial building projection to make the book "break out" of the screen.
The forest sitting inside the building's own frame sells the break out idea, and the muted street keeps the book as the hero. Did you test how it reads from a sharp street angle?
Hey Ivan! Usually, the sweet spot is the center of a cone of around 30º to 40º at most, I would say. The closer the viewer gets to the edges of the "safe cone area", the more the illusion breaks down. Of course, the narrative content helps to smooth things out. As you said, the...
A 30 to 40 degree safe cone explains why the forest works, the story holds even off axis. Do you map where people will stand before designing the content?
No, not really, especially not for this case. This is a big square with several underground way-outs and with different streets radialing into it. There is no chance of controlling where the audience will be. It is better, instead, to plan quick, readable content. It is also an...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
New case study for the brand and digital work we did for Seeper Studios.
Go Check it out
Evolving a brand with almost 30 years of history is the hard version of brand work. You have to keep what people already trust while making it feel current. Nice job balancing both.
How do you sell houses that are not built yet?
On kalotespusynas.lt people pick their home on a map.
Switch between 3D and a flat 2D plan, zoom in, show only the cottages. Green means free, orange means reserved. Some plots hold two homes, so they split into A and B, each with its own size and plot.
One map instead of a price list PDF. Buyers get it in seconds.
This is so much better than a price list PDF. I build PlotToBuild, a sales tool for real estate firms selling plots in Nigeria, and the free / reserved / sold status is exactly what buyers ask about first. Splitting plots into A and B is a smart touch.
Check out my latest case: a 40-second launch film for Arch, a platform that lets you borrow against crypto without selling it. I handled it end - to - end, from concept and script to 3D, animation, and edit. Chrome objects, the real app, and one calm beat per idea.
Would love to hear what you think.
This is cool! Great job 🙌
