This mark explored spatial depth, negative space, and architectural precision — aiming to visually translate the idea of iconic design within physical space.
This concept reflects my approach to exploration and design rationale during early brand development.
Fresh & Bold gets my vote. That deep red makes the can impossible to miss, and the design lets the product do the talking instead of the lifestyle shot around it. Sweet & Playful is lovely photography, but on a shelf I think the red one is the one you'd actually pick up first.
How do you make a construction brand feel consistent from a business card to a building site?
Brixon’s identity brings angular lettering, an assembled geometric symbol, and a lime, black, and white palette together.
I carried those elements into stationery, brand guidelines, team identification, social graphics, and site signage, then brought the system into motion with Adobe After Effects.
The connecting decision: keep the geometry and layout structure consistent while the logo details, messages, and application previews change within the animated panels.
My contribution covered brand design, graphic design, and motion design.
What draws your attention first: the wordmark, the lime palette, or the rotating symbol?
See the full Brixon case study. If you’re shaping a construction or development brand, I’m available for brand identity and motion projects.