When you’re dealing with a brand that prides itself on "joy and comfort," a static photo of a burger isn't enough. You need to feel the crunch of the crust and the atmosphere of the shop 😉
New case study: motion product film for a mobile streaming app. Some shots filmed on camera, some AI generated, the rest built in After Effects
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Appreciate it! That’s actually a big part of what I was going for — making the experience itself part of the brand. Your DTC work sounds interesting too, would love to see what you’re building.
This is an AI UGC video - I created this human avatar + voice without hiring real models.
Hook: 0-1.5 sec smile close-up with watch (emotional hook for female audience) Avatar: Custom AI model - cute, warm, natural - not robotic Edit: DaVinci Resolve + CapCut - clip-by-clip color correction, logo placement, beat sync, no on-screen text
Why AI UGC? ✓ No model fee - saves $200/video for brand ✓ 48 batch delivery (5-10 videos/day) ✓ Perfect for testing product angles fast
This exact style got 1.1M organic views for my watch brand client.
I'm loving the depth of field in this shot, the focus pull from the model's face onto the wrist is a good move and there's some nice background walla/clinking that makes it feel grounded in the first two seconds that gets ducked against the vocals. Still some observations and...