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A full brand refresh and website redesign for Gupta Media, built to bring the agency’s personality, creative work, and point of view to the forefront. The new identity pairs bold design with a more intuitive digital experience, creating a site that finally feels as sharp, energetic, and ambitious as the work behind it.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Option 1 — Bold & Editorial
Two directions. One brand. Which one wins? 👀
I explored two different visual approaches for the same coaching website — each with its own personality, typography, color, and visual energy.
A — Bold, dark & editorial
B — Bright, elegant & modern
If you were the client, which direction would you choose?
Cast your vote and tell me what made you pick it. 👇
#UIDesign #WebDesign #Framer #WebDesignInspiration #DesignPoll #Framer
75 voted
72%
29 voted
28%
104 votes
Closed
Both directions look strong, but I’m leaning toward A Bold, dark & editorial 👀 It feels more distinctive and has a stronger visual personality. Would love to see where you take it next! 🔥
design of the day, how do you do this and where did you get inspiration from. 🔥❤️
When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction.
They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.
The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.
The hand is still there. Just in a different form.
Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
Looks super cool! Love the craft behind every branded element, from type to illustration. I believe it makes the brand very strong and consistent
