Email Design Dilemma: Contrast vs. Full Brand SaturationEmail Design Dilemma: Contrast vs. Full Brand Saturation
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We had a debate in the studio on this one. Do you lead with contrast and let the brand breathe, or do you go full brand saturation and make it unmistakable? These are two email directions we designed for Vesper, our Kajabi demo build. Tell us which approach you'd open, click, and remember. See the project here!

101 voted

89%

Option A

12 voted

11%

Option B

113 votes

Closed

Bhaskar's avatar
Option A. The contrast creates a cleaner hierarchy and makes the brand accents feel more intentional. B is visually striking, but A is the one I'd actually read and click.
Mara's avatar
I like the second option more visually, but for better usability I’d choose the first one
Nicolette's avatar
was shocked to see i'm the sole voter so far on option B, but i DO love both options you've got available! i went for B because it screamed creativity & true understanding of self. it's rare i see something that feels so fully authentic & unapologetic, & i think the design...
Nikita's avatar
YoungYosha logo
option A is sick! 💯
Ifeoma 's avatar
Both versions are immaculate, I especially love the color composition on this too clean and crisp👍🏼
Timothy's avatar
A all day
Boluwatife's avatar
Option A looks cool
Reda's avatar
A is too good. B is great too, but A feels like the right direction.
Funmilayo's avatar
hmmmmm Go for A
Olena's avatar
I’d definitely open Option A, it feels cleaner, more readable, and lets the content shine
Morten's avatar
I feel like A is the clear winner here. I like the contrast between the blue and orange tones and the gray/white bg. The overall impression feels more light and the readability is also a lot better. ✌️
Koonj's avatar
Option A, because white space is the main ingredient of any design.
Victor's avatar
Option A has better usability
Tewogbade's avatar
Mikky Digitalz logo
This is brilliant
Chidera 's avatar
Derra Visuals logo
Option A is nice
Daxesh's avatar
would go with Option A for it's calm design
Mayne's avatar
A of course
Emmanuel 's avatar
that A feels natural and calm, more premuim
Brandon's avatar
Both look cool, but I'd definitely pick Option A over B. Dark text on white background I feel like makes it easier read. The use of imagery looks cooler too.
Brian's avatar
Its a tough choice i get the debate
Muhammad's avatar
For B, there is a UX accessbility issue (color)
Isaac's avatar
A looks more sleek
Esther 's avatar
Option A
Oluwadamilola's avatar
Really hard choice but Option A gives more breathing space compared to the monotonous feel of OptionB
Danny's avatar
Danny Kinz logo
Option A
Koushik's avatar
Creative work
Christian's avatar
Option A looks more natural and user friendly
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