We had a debate in the studio on this one.
Do you lead with contrast and let the brand breathe, or do you go full brand saturation and make it unmistakable?
These are two email directions we designed for Vesper, our Kajabi demo build.
Tell us which approach you'd open, click, and remember.
See the project here!
was shocked to see i'm the sole voter so far on option B, but i DO love both options you've got available! i went for B because it screamed creativity & true understanding of self. it's rare i see something that feels so fully authentic & unapologetic, & i think the design...
Option A. The contrast creates a cleaner hierarchy and makes the brand accents feel more intentional. B is visually striking, but A is the one I'd actually read and click.
I feel like A is the clear winner here. I like the contrast between the blue and orange tones and the gray/white bg. The overall impression feels more light and the readability is also a lot better. ✌️
Both look cool, but I'd definitely pick Option A over B. Dark text on white background I feel like makes it easier read. The use of imagery looks cooler too.
This time, we worked on Olympian by Design – a premium one-on-one coaching brand focused on personal transformation and high performance.
Our goal was to create more than just a beautiful website. We wanted the entire client journey to feel connected – from the first landing page visit to purchasing the program and going through the coaching experience.
We designed three custom pages from scratch, built them in Kajabi, created a branded member area, set up the coaching program, and refreshed the app with new onboarding screens.
All wrapped in a bold, dark, luxury-inspired design.
Because great design shouldn't stop at checkout. It should follow the client through the entire experience.
Which design would make you more likely to join this ceramics course?
Two new AI-generated Kajabi landing-page concepts for Clay School: warm editorial or modern gallery. Same course, two different directions. Pick your favorite below.
Returning to foundational assets is always a valuable exercise in brand scalability. Currently, I am preparing and structuring the master delivery files for a new sub-brand—built upon a visual identity system I originally designed a couple of years ago. Designing adaptable brand frameworks from day one is what allows a business to expand seamlessly over time while maintaining complete visual coherence. Looking forward to sharing the final execution soon.