What do you do with a brand that’s 80% done and nobody asked for it?

I have a whole folder of them.

A name here, a palette there, a few campaigns that never saw daylight.

One of them finally got the full treatment. The Iridia case study drops soon.

A little look at how Nazariya Living stands apart from its category.

On one side, familiar visual conventions. On the other, an identity with its own character, rooted in stories worth keeping.

We chose not to blend in. :)

Which side catches your eye?

That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.