The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
A closer look at my latest eyelash campaign.
For this project, I wanted to create a visual direction that felt bold, feminine and expressive while keeping the lashes at the centre of attention.
I explored soft whitish-burgundy tones, close-up beauty photography, detailed lash shots and model imagery to show the product from different perspectives.
My goal was to go beyond a simple product photograph and create campaign visuals that communicate the product's personality and help beauty businesses connect with their audience.
At Moratty Studio, I believe every product has a story worth telling through commercial photography and creative direction.
For fellow creatives and beauty founders: What do you think makes a beauty campaign memorable — the product presentation, the model imagery or the overall visual direction?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Which homepage would make you more likely to explore the platform?
HackStack features bold typography, teal gradients, and a centered layout focused on AI tools and automation. DataVistaHQ uses purple accents, a split layout, and a prominent dashboard preview to introduce its business intelligence platform.
I would like your perspective on the visual design, clarity, and first impression. Which approach communicates its value more effectively and makes you want to take the next step?
Vote for your preferred design and share what influenced your choice: the colors, headline, layout, dashboard preview, or overall presentation.
#WebDesign #AIWebsites #UIUXDesign #SaaSDesign #TransformedDesign
2 voted
17%
10 voted
83%
12 votes
Closed
Visually, I lean toward DataVistaHQ, but the cognitive load is really high. The value proposition and the stats feel like they're competing for attention.
On the other hand, HackStack has a much better visual hierarchy. The value proposition and CTA group immediately give me a...
AI can generate visuals. But can it create a feeling?
A little cinematic escape to Paris. 🇫🇷
From the lighting and atmosphere to the composition and storytelling, every frame was crafted to capture the feeling of a luxury campaign.
This is the kind of visual storytelling I love creating.
More than just generating. Directing, crafting and bringing a vision to life. 🎬
The pale blue suit against the blue hour Eiffel Tower and warm bokeh lights gives it a real luxury campaign feel. How many generations did the car shot take to stay consistent?
AURÉLIA - Luxury Beauty Brand Identity & Packaging I designed a complete luxury beauty brand concept for AURÉLIA. What I created: - Gold Crown Logo - Luxury Packaging for Face Cream, Serum & Perfume - Beige & Gold Brand Color Palette - Elegant Product Photography Style My goal was to make the brand feel Royal, Soft & Premium. If you want a luxury brand like this for your beauty business, let's work together!
