Moratty Studio's Work | ContraWork by Moratty StudioMoratty Studio
AI Commercial Photographer for Beauty & Cosmetics businesses
Gisou Lip Oil — AI Commercial Photography & Creative Direction This eyeliner campaign explores a bold, editorial approach to beauty photography, combining detailed product close-ups with expressive model portraits and striking eye makeup.
The creative direction focuses on precision, definition, and contrast. From close-up shots highlighting the eyeliner applicator to model portraits showcasing sharp wings and defined eyes, each visual presents a different side of the product while maintaining a cohesive beauty aesthetic.
The campaign demonstrates how one cosmetics product can be presented through varied imagery for social media, product launches, e-commerce, and digital advertising.
Created as a self-initiated concept campaign for Moratty Studio. This campaign showcases Stefan KIDS Conditioner & Detangler through a playful, colorful visual concept designed to make children's haircare feel fun and enjoyable.
The creative direction combines bright pink backgrounds, turquoise and yellow accents, water splashes, bubbles, and rich foam to create a fresh, energetic bath-time atmosphere. Each visual keeps the product at the center, using clean compositions, realistic lighting, water droplets, and carefully styled props to highlight the packaging.
The goal was to turn an everyday haircare product into a visually engaging commercial campaign that appeals to both parents and children while keeping the product clear and recognizable. This perfume campaign explores a premium, cinematic approach to fragrance photography, using warm amber tones, soft golden light, rich textures, and carefully styled compositions.
The creative direction focuses on capturing the mood and character of the fragrance through elegant product arrangements, close-up bottle details, reflective surfaces, and atmospheric lighting. Each visual is designed to make the perfume the centre of attention while creating a consistent look across the campaign.
The campaign combines clean hero product shots with more expressive editorial compositions to show how fragrance can be presented across product launches, social media, e-commerce, and digital advertising.
The goal is to transform a single perfume product into a cohesive commercial campaign with a distinctive visual identity.