You paid to acquire that user. They quit at a 6-digit code. Verification is the most expensive sc...You paid to acquire that user. They quit at a 6-digit code. Verification is the most expensive sc...
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Omujale's avatar
Omujale Oghenefego
pro
• 1d
You paid to acquire that user. They quit at a 6-digit code. Verification is the most expensive screen in your product, and most teams ship it in an afternoon. Here's how the money leaks: The code takes 40 seconds to land. No resend. No timer. No sign that anything is happening. So the user switches to their inbox, gets pulled into something else, and never comes back. You already spent the CAC. The intent was there. You had them. Gone, on a screen nobody owned. Three decisions that mattered: → Make the wait visible. A resend timer says the system is working. Silence says it's broken. → Treat it like a real screen. If verification looks like an afterthought, people assume the product is one too. → Make state obvious. Which field is live, what an error looks like, what to do when the code never arrives. None of that is hard. It just gets skipped, because verification isn't seen as a "real feature." If you're losing more than 15% between signup and verified, it isn't your users. It's the screen. Founders and growth leads — where does your funnel actually leak? Signup, verification, or first session? Tell me below and I'll tell you what I'd look at first.
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