I developed the branding for DICEO — a German company built around the concept of transforming data into meaningful, actionable information.

DICEO stands for Data and Information Cycle for Elevator Optimization, and the entire brand was designed to reflect this core idea: collecting, organizing, and cross-referencing data from elevators to generate smarter, more efficient solutions.

The visual identity is rooted in this logic. The logo is constructed from two integrated data blocks, creating an intersection that forms the letter “D” — a direct representation of data connection and information flow. This geometric approach reinforces the idea of structure, precision, and intelligence behind the system.