How do you capture the essence of a brand and communicate it visually? Prenatal care nutrition tends to either fall into an overly clinical or overly childish direction, and both felt unaligned to Root & Cradle, which is a functional nutrition collective for pregnant women. Their approach is root-cause focused and more holistic than typical prenatal nutritionists. To make them stand out we hone into this strength and express it through their visual identity, through earthy tones, cozy textures and approachable typography. For this project I used Illustrator to create the logo, pair the colors and fonts, and Flora to create the logomark and imagery that would bring life to the brand. How do you make sure your brands feel unique while staying true to the industry they're in?

Very kind! 💛

Which landing page wins in the first 3 seconds? Same product. Same goal. Two different creative directions.

A focuses on energy, motion, and emotional impact. B prioritizes clarity, structure, and instant readability.

If you landed on this website for the first time, which version would make you stay longer?

Vote A or B and tell me why.

Your feedback helps shape the final design.

I really appreciate the subtle positioning of the 'Sportify' branding across both versions. Letting the player's head and the basketball layer overlapping the text in Version A gives it such great depth, while keeping it crisp and structural underneath the countdown in Version B...