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Working on different moodboards and logo directions for a men's fashion brand right now.
Three completely different routes, three very different attitudes.
Curious to see how people read them…
Which one would you choose? 👀
Im feeling 2 then 3. I think the brands for 2 are in a good lane
El segundo me lleva al imaginario fashion mas rápido, pero a algo mas ready-to-wear 🙌
It depends what is the personality of the brand. By the way, nice images, from where did you find those for moodboard. 😍
All are sick but I love the second one the most
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Most brand designers start with visuals. I start with strategy.
Here's the actual workflow I use to build brand identities from positioning to final system, using three AI tools and Figma.
Claude helps me with thinking. Positioning, messaging frameworks, competitive analysis. The brand direction is locked before I open a design file.
Midjourney helps with exploration and for testing 20 visual directions in the time it takes to sketch one.
Figma is where it all comes together. Every decision traces back to the strategy. Nothing decorative, everything intentional.
The tools changed but the principle didn't.
Do you think there’s a big difference between Claude and GPT when it comes to conceptualization support and creative process support ?
A set of 20 geometric tech-inspired, fully customizable & easy to edit premade logos to bootstrap your new project.
• 3:4 Aspect Ratio, infinite scaling
• Ai, Svg, Eps, Png, Jpeg formats
• White on surreal landscape scenes
This is incredible 👏 👏 👏 👏 👏
Recharging for this week has been amazing and I can’t wait for OFFF Barcelona.
Anybody coming as well?
Impressive
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