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Working on different moodboards and logo directions for a men's fashion brand right now.
Three completely different routes, three very different attitudes.
Curious to see how people read them…
Which one would you choose? 👀
It depends what is the personality of the brand. By the way, nice images, from where did you find those for moodboard. 😍
Thank you! Pinterest and Cosmos!
Im feeling 2 then 3. I think the brands for 2 are in a good lane
El segundo me lleva al imaginario fashion mas rápido, pero a algo mas ready-to-wear 🙌
Coincido! Pero no eligieron ese aunque vaya mejor con el brief (en mi humilde opinión jaja)! Eligieron el primero
All are sick but I love the second one the most
Same! I really love the second one and I really enjoyed designing the logo alts for the client as well, unfortunately it’s not the one they chose.
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Claude helps me with thinking. Positioning, messaging frameworks, competitive analysis. The brand direction is locked before I open a design file.
Midjourney helps with exploration and for testing 20 visual directions in the time it takes to sketch one.
Figma is where it all comes together. Every decision traces back to the strategy. Nothing decorative, everything intentional.
The tools changed but the principle didn't.
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• 3:4 Aspect Ratio, infinite scaling
• Ai, Svg, Eps, Png, Jpeg formats
• White on surreal landscape scenes
This is incredible 👏 👏 👏 👏 👏
Recharging for this week has been amazing and I can’t wait for OFFF Barcelona.
Anybody coming as well?
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