Meridian—Online Primary Care Platform The Problem: Healthcare is inconvenient by design—long wait times, rigid office hours, and clinicians who don’t know your history. For people managing chronic conditions, mental health, or everyday concerns, getting quality primary care often means taking time off work just to sit in a waiting room. The Solution: Meridian brings licensed primary care online—appointments, prescriptions, results, and messaging all in one place. The design leads with warmth and trust: a real, human hero image (not a sterile stock photo), a soft sage-and-cream palette instead of clinical white, and social proof (4.8/5 rating, 340+ licensed clinicians, 12-min median wait) placed right where visitors need reassurance before booking. The “Areas of Care” section breaks down services—chronic condition care, urgent care, mental health, and women’s health—so visitors instantly see themselves in the platform. A clean 3-step “What Happens Next” section (Request → Visit → Follow-through) removes any uncertainty about how the process works. The Challenges: → Making telehealth feel personal and human, not transactional → Building instant credibility for a healthcare brand (licensing, privacy, trust signals) without overwhelming the hero section → Designing for multiple care categories while keeping the page scannable and calm #WebDesign #HealthTech #ProductDesign #Freelance