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Solor Luna
I got a brief for a spiritual wellness and lifestyle brand.
The brief?
Create a calming identity that celebrates the harmony between the sun and the moon, reflecting balance, positivity, and mindful living through a timeless visual language.
Here's how I brought Solor Luna to life:
• I explored the symbolism of day and night, creating a brand that represents harmony, renewal, and the natural rhythm that connects people with the universe.
• We defined a mission: Inspire moments of peace and self-discovery through thoughtfully designed products that encourage mindfulness and inner balance.
• Established a vision: To become a trusted lifestyle brand recognized for blending celestial symbolism with modern, elegant design.
• Designed a custom emblem combining the sun and crescent moon into a single harmonious symbol, representing the balance between light and darkness, energy and tranquility.
• Enhanced the identity with radiant sun rays and subtle celestial stars, creating a clean, memorable mark that communicates warmth, optimism, and spiritual connection.
• Developed a fresh visual identity using vibrant golden yellow, calming blue, and crisp white, giving the brand a cheerful yet sophisticated personality that works beautifully across packaging, digital platforms, and lifestyle products.
The result?
A brand identity that radiates warmth, balance, and positivity while inviting people to embrace a lifestyle inspired by the beauty of the sun, moon, and the harmony they represent.
The client's reaction?
"This identity feels uplifting from the very first glance. The combination of the sun and moon perfectly reflects our vision, and the branding has a peaceful, memorable character that truly stands out."
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Two years ago, I started my very first personal branding project.
The idea was called City Compass a concept for my hometown, Veliko Tarnovo, one of Bulgaria's most historic cities.
The vision was bigger than just a logo. I wanted to create something that could help the city grow but I quickly realized the vision was much bigger than I was ready for at the time, so I left it for the future.
Looking back, I still love where it began.
Curious to know what you think.😊
First, your city will be proud of you. You have successfully managed to combine many elements in 1 icon in the most elegant way ever. A castle, a knight on horseback, a compass, a river. Everything blends in harmony and composition! Only with 2 colors!!!
marble statues dissolving into forests at the pixel level.
dithered. motion-blurred. monospaced throughout.
strange enough to stop you in a subway tunnel.
credible enough for a sovereign wealth prospectus.
this is Canopy Capital
full case study →
Looks interesting. Very cool! 💯
The best characters are the ones with character, and Knowie is definitely one of those special ones to me.
Every interaction, state, reaction, and motion was designed to give students a small, joyful moment while they study, helping them to delightfully break the routine.
The current setup is already quite complex: standalone animations, looped states, animated custom brush outlines, eye and head tracking, plus a mix of rigging and frame-by-frame animation. And there’s more to come.
Can’t wait for everyone to meet Knowie in the Knowunity app! 🚀
Nice! Love the brush style and the Cel-Animations. Great work! 🔥
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