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NAQSH – WHERE ART MEETS ATTIRE
NAQSH is a contemporary fashion brand inspired by the beauty of traditional South Asian artistry and modern luxury. Its identity combines a custom floral N monogram with elegant bespoke typography, symbolizing creativity, culture and craftsmanship.
The rich burgundy and champagne gold palette creates a timeless, sophisticated look. Inspired by traditional textile patterns, the signature N motif extends across clothing fabrics, embroidered labels, hang tags and premium packaging.
Brand Personality: Elegant • Artistic • Timeless • Luxurious
Design Concept: Modern Desi Luxury.
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Not spots. Premium pattern 🦒
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Sometimes the best idea is the one you draw when you’re supposed to be taking notes.
Pulsix started with a question: how much of a sportswear identity can you fit on the front of a cap?
I designed the brand around an angular X with a pulse cut through its center. On a pink cap, the chartreuse X can stand alone. On a billboard, the photograph and “Future is now!” headline take the lead. In this loop, the black Pulsix logo anchors a moving grid of apparel, campaign graphics and digital layouts.
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Tools: Adobe Illustrator, Adobe After Effects, Figma.
Where would you try the X first: on the cap or in motion?
I'd try it on the cap first. Motion can borrow the pulse cut once the static X proves it holds up at small sizes, and the watch face already hints that it does. Did the pulse line change shape between the cap and the animated loop?