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Language can be a portal, where each word opens a passage to new worlds. Yet in the language school market, many brands still communicate in similar ways.
With MEKHO, the goal was to move away from traditional academic imagery without losing credibility or structure. The challenge was to translate depth and authenticity into a consistent visual system for digital environments.
The logotype features angular strokes to convey precision. The symbol combines stylized bat wings, representing guidance, with a form that suggests a coded sign, reinforcing language as a system to be deciphered. The palette builds authority through dark tones, while green acts as a calculated contrast, signaling sophistication and direction.
The result is an identity that positions MEKHO as an immersive brand focused on real communication.
Really like the direction here — feels modern without falling into the typical “edtech clichés.”
The credibility still comes through.
Curious — how do you usually balance distinctiveness vs familiarity when designing for education brands?
Thank you so much! It was really important for me not to fall into clichés. When it comes to the brands I work with, I like to focus on symbols, the meaning they carry, and how they connect to each client’s story.
“Love that perspective — avoiding clichés while preserving familiarity is a really delicate balance.
I’ve noticed the strongest education brands often anchor distinctiveness in concept rather than visuals alone. The symbolism carries originality, while the execution maintains...
The bat wings logotype with that dark green on black system is so distinctive, it reads as premium and academic at the same time.
Thank you so much! That’s exactly what I wanted to convey, knowledge as something precious, something we should explore.
The network for creativity
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A personal art direction study inspired by Aperol.
Concept: “Fresh dip like a…🔥”
This project explores the refreshing sensation of summer — that instant feeling when you dive into a pool or take the first cold sip of a drink under the sun. The idea was to translate that moment visually through a mix of photography and bold graphic shapes.
By blending cut-out photography with fluid and geometric forms, the compositions create a sense of movement and immersion, as if the images themselves were dipping into color and freshness.
The goal was to create a playful and contemporary aesthetic that captures the light, social, and refreshing spirit associated with Aperol.
This is a personal creative exploration of how graphic forms and photography can merge to express the feeling of a refreshing summer “dip”.
Cool!!
Sup, Contra. I'm new to this platform 👋🏻
Brand designer, based in London, UK 🇬🇧
How's everybody doing?
Welcome to Contra, Alex! 👋 Great to see your logo work — the set looks really clean and well crafted.
✨ Crafting Brands That Speak Before You Do ✨
Hello! I’m a professional Brand Designer passionate about transforming ideas into memorable visual identities. I specialize in creating brands that are not only beautiful but also strategically designed to connect with your audience and elevate your business.
From logos & typography to full brand identity systems, I help startups, small businesses, and entrepreneurs craft a cohesive look that stands out in crowded markets.
Here’s how I can help:
🖋️ Logo design that captures your essence
🎨 Complete brand identity systems
📱 Social media & digital branding assets
💡 Creative strategy that tells your story
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Good design, keep it up
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