Busari Abass

Paid Advertising Campaign — eCommerce Brand

Client Goal:
The client aimed to scale eCommerce sales through paid advertising while maintaining efficient ad spend and improving conversion performance.

Challenge:
High advertising costs and inconsistent sales results across campaigns.

Approach:
I refined audience targeting, optimized ad creatives, and ran structured A/B tests to identify high-performing variations. Performance was monitored closely, with ongoing adjustments based on key metrics.

Outcome:
Over the campaign period, ad spend of approximately $6,000 generated over $26,000 in tracked revenue, demonstrating improved efficiency and stronger conversion performance.