Paid Advertising Campaign E-commerce Brand

Client Goal: The client aimed to scale their sales through paid advertising while maintaining efficient ad spend and improving conversion performance.

Challenge: High advertising costs and inconsistent sales results across campaigns.

Approach: I refined audience targeting, optimized ad creatives, and ran structured A/B tests to identify high-performing variations. Performance was monitored closely, with ongoing adjustments based on key metrics.

Outcome: Over the campaign period, ad spend of approximately $6,000 generated over $26,000 in tracked revenue, demonstrating improved efficiency and stronger conversion performance.