Lisette D. Brown

This project reminded me why I love branding.

Not because of the logo design—but because of everything that comes after it.

I challenged myself to build more than a logo. From strategy and identity to packaging, campaign visuals, product design, and motion visuals, every detail...

AI gave ideas. Human judgment built the brand.

For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.

I used Envato's ImageGen to generate early logo concepts, then relied...

Sharing a conceptual branding project: Bare Earth 🌿

This visual identity explores the connection between nature, simplicity, and intentional design. Every element; from the logo to the packaging was created to reflect a brand that's grounded, authentic, and sustainable.

The logo,...

Which jersey design is your favourite? 👀 A or B?

I first designed in Adobe Illustrator and then created the mockups using Adobe Firefly, exploring different layouts, patterns, and details inspired by Canada and my own creative style.

If you're curious about the process, you can...