Sharing a conceptual branding project: Bare Earth 🌿 This visual identity explores the connection...Sharing a conceptual branding project: Bare Earth 🌿 This visual identity explores the connection...
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Sharing a conceptual branding project: Bare Earth 🌿
This visual identity explores the connection between nature, simplicity, and intentional design. Every element; from the logo to the packaging was created to reflect a brand that's grounded, authentic, and sustainable.
The logo, brand identity, and supporting brand assets were designed in Adobe Illustrator, and some of the static and motion mockups were created using Kittl, to visualize the identity across real-world applications.
I'd love to hear what you think! Feedback is always welcome 💬
What makes a candy brand recognizable across every pack?
For Puffy Bites, I built the identity around rounded lettering, expressive symbols, and a palette of burgundy, purple, yellow, and cream.
The same visual language carries through pouch packaging, smaller wrappers, campaign imagery, and an animated brand showcase.
One design decision that ties it together: the packaging color changes, while the logo placement, product descriptor, and supporting graphics maintain a consistent structure.
I handled the full client project, from logo and visual identity to packaging and campaign applications.
Which colorway would catch your eye first—purple, burgundy, or yellow?
Explore the full Puffy Bites case study. If you’re developing a candy or snack brand, I’m available for branding and packaging projects.
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