Bonaca is an AI tool that tells yacht charter companies when to lower a price. The first thing every user asked was “why this price?” So I designed one screen for that question: tap it, type it or say it, and you get a one-line answer instead of a table to read.
In a product with thousands of envelopes, search is how people find anything. So I made it useful before you type: your recent searches, quick links and what’s waiting for you, right when it opens. Type three letters and the suggestions do the rest.
A new user opens your B2B product for the first time. There’s nothing in it yet. What do they see?
A: an empty state. One glyph, “No invoices yet”, one button.
B: sample data. The product looks alive on day one, clearly marked as not real, with one click to replace it with theirs.
...
Your product has 14 things blinking at me.
A red badge. A green dot. A “New!” tag. A tooltip. A banner. A survey. A chatbot waving. And somewhere under all that, the button I came for.
Every notification was a good idea on its own. Together they’re a casino.
The quiet products win...
Your third developer just built the third version of the same table.
Nobody did anything wrong. The product grew, the team grew, and everyone solved the screen in front of them.
This is what "outgrown its first design" usually looks like. Not one broken screen, but small...
