Bozena Bulat
Senior Product Designer for B2B SaaS · AI-augmented practice
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"Bonaca" is the Croatian word for a perfectly calm sea.
It's also the name of the product I'm designing: a revenue-decision copilot for charter fleets.
The name is a design decision — and nowhere more than on the crisis screen.
Every March, the same moment: summer still open,...
How do you design for someone who is already panicking?
It's March. Summer looks thin. A charter operator is staring at empty August weeks, and every instinct says: drop the price, now. Some of those weeks would have filled anyway. Nobody knows which ones — and that's the whole...
Great design has a superpower: it makes you feel smart in seconds.
Think about the last app you used where everything just worked. You knew exactly where to tap. You finished what you came to do in seconds. You felt capable.
That feeling wasn't an accident. Someone designed it...
My AI workflow has four tools.
But that's not the part that changed my work.
The part that changed it: knowing which 20% of the output to keep, and which 80% to throw away.
Here's what nobody says in the "my AI stack" posts: the tools are the easy part. Everyone has the same four...