A new user opens your B2B product for the first time. There’s nothing in it yet. What do they see?
A: an empty state. One glyph, “No invoices yet”, one button.
B: sample data. The product looks alive on day one, clearly marked as not real, with one click to replace it with theirs.
...
Your product has 14 things blinking at me.
A red badge. A green dot. A “New!” tag. A tooltip. A banner. A survey. A chatbot waving. And somewhere under all that, the button I came for.
Every notification was a good idea on its own. Together they’re a casino.
The quiet products win...
Your third developer just built the third version of the same table.
Nobody did anything wrong. The product grew, the team grew, and everyone solved the screen in front of them.
This is what "outgrown its first design" usually looks like. Not one broken screen, but small...
I was handed a logo and a color palette. The client needed everything else — the system that turns a few brand decisions into a working enterprise product.
The project: a from-scratch redesign of an eIDAS-compliant B2B signature platform. Legally binding document workflows,...
bozenabulat.com
B2B Signature Platform Redesign
A token-based design system for a B2B signature platform built on an enterprise CRM. Turned inherited brand foundations into a scalable architecture.
I love Figma. That's exactly why I stopped doing everything in it.
Figma is where I think. Years of muscle memory, tokens, variables, component APIs — it's home. Nobody is prying it out of my hands.
But over the past year, the further a project gets, the less of it happens on the...