Bisma Iqbal
Senior UI/UX & Brand Designer | Motion Graphics | Packaging
New to Contra
Bisma is ready for their next project!
Google Ads Campaign Management | PPC Strategy & ROAS Optimization
I managed and optimized Google Ads campaigns focused on generating qualified leads while reducing advertising costs. By continuously refining campaign structure, audience targeting, keyword strategy, and bidding, I helped improve conversion performance and maximize return on ad spend (ROAS).
This project highlights a data-driven approach to PPC management, combining strategic optimization with ongoing performance analysis to achieve measurable business growth.
What I Worked On
• Google Ads Campaign Setup
• Search Campaign Management
• Keyword Research & Match Types
• Conversion Tracking
• Audience Targeting
• Bid Strategy Optimization
• Landing Page Recommendations
• Performance Monitoring
• Budget Management
• Campaign Reporting
Results
The campaigns delivered stronger conversion performance through continuous optimization and data analysis. By improving click quality, refining targeting, and eliminating wasted spend, the campaigns achieved a higher return on investment while maintaining cost-efficient customer acquisition.
Services Included
• Google Ads Management
• PPC Campaign Optimization
• Search Ads
• Conversion Tracking
• Google Analytics Integration
• Keyword Research
• Negative Keyword Optimization
• ROAS Improvement
• Cost Per Conversion Optimization
• Performance Reporting
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Premium Packaging Design for Food, Beverage & Wellness Brands
I designed a collection of premium packaging for food, coffee, tea, and wellness brands, focusing on creating products that immediately stand out while reflecting the quality of the brand behind them.
Each design combines strong visual identity, thoughtful typography, and carefully selected colors to create packaging that feels modern, memorable, and ready for the retail shelf.
Rather than treating packaging as a label, I approached every project as a complete brand experience. From logo placement and product hierarchy to color selection and packaging structure, every detail was designed to improve recognition, build customer trust, and make purchasing decisions easier.
What I Designed
• Coffee Packaging
• Matcha & Tea Packaging
• Organic Food Packaging
• Wellness Product Packaging
• Product Labels
• Stand-Up Pouch Designs
• Retail Packaging
• Packaging Mockups
Design Highlights
• Premium, shelf-ready packaging
• Modern and minimal layouts
• Strong brand consistency
• Clean typography and visual hierarchy
• Packaging designed for print and retail production
• High-quality presentation mockups
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43
Luxury Logo Design & Brand Identity Collection
I designed a collection of premium luxury logos and brand identity concepts for high-end businesses seeking a distinctive and memorable visual presence. The objective was to create timeless logo systems that communicate elegance, trust, exclusivity, and professionalism while building strong brand recognition across digital and print platforms.
Each logo was developed through a strategic design process that combines meaningful symbolism, refined typography, balanced proportions, and sophisticated color palettes. Inspired by luxury fashion, hospitality, lifestyle, and corporate brands, every identity was crafted to reflect the unique personality of the business while ensuring versatility, scalability, and long-term brand value.
The branding concepts are designed to perform seamlessly across websites, social media, packaging, stationery, signage, business cards, and premium marketing materials. Every logo maintains clarity and consistency in both digital and print applications, creating a cohesive visual identity that strengthens customer trust and enhances brand positioning.
This project showcases my expertise in luxury logo design, brand identity design, visual identity systems, typography, minimalist branding, and strategic logo development that helps businesses establish a premium and recognizable market presence.
Key Highlights
• Luxury logo design with timeless and memorable concepts
• Premium brand identity systems for modern businesses
• Minimalist and sophisticated logo development
• Strategic logo concepts with meaningful symbolism
• Luxury typography and balanced visual composition
• Scalable vector artwork for print and digital use
• Professional color palettes and brand consistency
• Logo applications for packaging, websites, social media, and stationery
• High-end branding for fashion, hospitality, lifestyle, and corporate businesses
• Print-ready and developer-friendly logo assets
• Complete visual identity designed for long-term brand growth
• Adobe Creative Suite workflow with precision vector design
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45
Editorial Design, Corporate Brochure & Print Publication
I designed a collection of premium editorial layouts and corporate marketing publications that transform complex information into visually engaging, professionally structured print experiences. The objective was to create modern, brand-focused publications that communicate key messages with clarity while strengthening visual identity across every page.
Each publication was carefully crafted using editorial grid systems, refined typography, balanced white space, and strategic visual hierarchy to improve readability and elevate the overall user experience. From corporate brochures and company profiles to product catalogs, annual reports, and marketing booklets, every layout was designed to present content in a clean, compelling, and memorable way.
The project combines creative storytelling with functional design, ensuring every publication reflects the client's brand while maintaining consistency across print and digital formats. Every page was optimized for professional printing, making the designs production-ready while delivering a premium look and feel.
This project demonstrates my expertise in editorial design, brochure design, publication design, corporate branding, print design, layout design, typography, and creating high-impact marketing collateral that helps businesses communicate effectively and build stronger brand recognition.
Key Highlights
• Premium editorial and publication design
• Corporate brochure and company profile design
• Annual reports, product catalogs, and marketing booklets
• Professional editorial layouts with structured grid systems
• Modern typography and clear visual hierarchy
• Print-ready artwork with production specifications
• Brand-consistent layouts across multi-page publications
• Creative storytelling through editorial design
• High-end marketing collateral for businesses
• Adobe Creative Suite workflow with scalable design systems
• Clean, modern layouts optimized for readability
• Premium presentation materials that strengthen brand identity
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