pro
Bernardo Petty
Premium Branding Studio for Service Businesses | 7+ Exp
- 4x
- Hired
- 5.0
- Rating
- 47
- Followers
Cooksmart Camp | Multi-Asset Video Campaign
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Hot take: aesthetics and clinical results should walk hand in hand.
Most brands in this space lean into cold, sterile whites or aggressive dark tones. It reads functional, but it also feels like something you'd hide in a medicine cabinet, not display on your vanity.
For this rebrand, we anchored the identity in classical beauty and organic sophistication. By combining warm earthy tones, botanical cues, and timeless iconography, we moved away from the "pharmacy product" feel into true high-end personal care.
It was a deliberate shift: positioning the brand not for someone who feels like they are treating a flaw, but for someone investing in a premium daily ritual.
Would a piece like this deserve a spot on your display shelf?
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Static design doesn’t cut it for futuristic streetwear anymore.
If a brand targets digital culture, its visuals need to feel alive before the product even drops. 🧪
For Smowq, we moved away from flat graphics and went all-in on high-gloss chrome structures, deep blue lighting, and electric motion lines. It reflects the speed, energy, and raw movement of modern urban identity.
The result: a high-octane visual universe that commands attention instantly.
Would this piece stop your scroll?
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