Existing tracking setup and pixel placements were not optimized, resulting in insufficient data collection and suboptimal campaign performance.

The challenge was to create a streamlined and accurate data capture system for the worldwide launch of the game without having access to actual production event

My client faced challenges related to business productivity, decision-making, and identifying new opportunities.

My client wanted to restructure the AB testing processes. The main goal was to improve test result quality and enhance data-driven decision-making.

The aim of the project was to explore the user journey, identify patterns and build a new product strategy supported by data.

The company faced issues with report management and data accessibility. A suite of new, interactive Tableau dashboards were built, based on several datasources.

The client used various softwares and tools for their business. The focus was on creating a unified data warehouse that would serve as a centralized repository.