Supporting the definition of product strategy with analysis
Bernadett Remenyfy-Kiser
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Posted Apr 11, 2024
The aim of the project was to explore the user journey, identify patterns and build a new product strategy supported by data.
1) Project overview
The client’s product strategy was not backed by any relevant data analysis. I joined the team, when they were already struggling with reaching their main targets. The aim of the project was to explore the user journey, identify patterns and build a new product strategy supported by data, with which the client can reach their targets.
2) Actions
Several analyses were conducted during the project:
Tools: Google BigQuery, Google Analytics, Amplitude, Tableau, Survicate
3) Result
Based on the results from the analyses, the company introduced a new monetization strategy, which: