A series of AI-generated lifestyle images and short-form videos designed to replicate authentic, customer-style content for a craft-focused e-commerce brand.
Starting from scratch, I created an original patchwork tiger plush and built a small “brand world” around it — focusing on believable, everyday moments rather than polished campaign visuals. The aim was to produce content that feels natural, imperfect, and genuinely user-generated.
The work spans unboxing, material selection, and home interactions, extended into short-form video clips that capture simple, relatable moments of use and discovery. Particular attention was given to lighting, composition, and subtle imperfections to avoid a staged or overly commercial aesthetic.
Created using Nano Banana 2 (image generation), Kling (video), and iterative prompt development to refine realism, continuity, and behaviour across both static and motion assets... Exploring the intersection of generative AI and performance-led creative.
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The Great Escape — a short concept film exploring freedom, movement, and emotional release.
Inspired by classic McQueen-era cinema and British motorcycle heritage, the film follows a lone rider transitioning from confinement to open countryside, where monochrome gives way to colour and stillness gives way to life.
Created using a hybrid workflow combining AI video tools, cinematic direction, and traditional editing techniques.
This project pushed me creatively — from motion realism and environmental transitions to narrative pacing and emotional tone.
Inspired by a true story and made with a profound respect for proper jacket care.
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20 second short for The Empire Beer Co. Created using Nano Banana Pro, Kling and Capcut
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'Post Imperial' Label Design for Stormtrooper Beer
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