A series of AI-generated lifestyle images and short-form videos designed to replicate authentic, customer-style content for a craft-focused e-commerce brand.

Starting from scratch, I created an original patchwork tiger plush and built a small “brand world” around it — focusing on believable, everyday moments rather than polished campaign visuals. The aim was to produce content that feels natural, imperfect, and genuinely user-generated.

The work spans unboxing, material selection, and home interactions, extended into short-form video clips that capture simple, relatable moments of use and discovery. Particular attention was given to lighting, composition, and subtle imperfections to avoid a staged or overly commercial aesthetic.

Created using Nano Banana 2 (image generation), Kling (video), and iterative prompt development to refine realism, continuity, and behaviour across both static and motion assets... Exploring the intersection of generative AI and performance-led creative.