BECHEM AYUK
Premium Newsletter Ghostwriter for Founders & Executives
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How do you stand out as a thought leader in a sea full of AI slop?
The answer is to master and make good use of your idiolect.
What the hell is an idiolect?
Welcome to Idiolects 101
Early in my ghostwriting career, I lost a dream client because I couldn’t fully nail their voice.
...
Founders massively underestimate how much writing shapes perceived competence.
Two people can have the same intelligence.
The same experience.
The same results.
But the person who communicates clearly will almost always be perceived as more competent.
Because clear...
One of the biggest misconceptions about thought leadership content is the idea that you should “write exactly how you talk.”
I think that advice is incomplete.
Because many founders are brilliant thinkers but terrible articulators.
And just because you naturally say something a...
One of the best ways to make your ideas memorable is to tell compelling stories
And one of the best ways to tell compelling stories is to use the 3 Specifics Rule
Any story you tell should contain at least 3 details that could only be true for YOU
→ A specific number
→ A specific...
Your high open rates might be lying to you.
Yes, numbers can lie to you even when they look good.
Many email apps such as Apple Mail "pre-read" your email to check for spam. This counts as an "open" even if the person never opened it.
If you think your message is landing because...