Master the 3 Specifics Rule to Enhance Storytelling ImpactMaster the 3 Specifics Rule to Enhance Storytelling Impact
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
One of the best ways to make your ideas memorable is to tell compelling stories And one of the best ways to tell compelling stories is to use the 3 Specifics Rule
Any story you tell should contain at least 3 details that could only be true for YOU
→ A specific number → A specific name or role → A specific moment in time
"š˜ˆ š˜¤š˜­š˜Ŗš˜¦š˜Æš˜µ š˜°š˜Æš˜¤š˜¦ š˜§š˜¢š˜¤š˜¦š˜„ š˜¢ š˜µš˜°š˜¶š˜Øš˜© š˜“š˜Ŗš˜µš˜¶š˜¢š˜µš˜Ŗš˜°š˜Æ" is not a story. "š˜ˆ 34-š˜±š˜¦š˜³š˜“š˜°š˜Æ š˜­š˜°š˜Øš˜Ŗš˜“š˜µš˜Ŗš˜¤š˜“ š˜¤š˜°š˜®š˜±š˜¢š˜Æš˜ŗ š˜Ŗš˜Æ š˜µš˜©š˜¦š˜Ŗš˜³ š˜¦š˜Ŗš˜Øš˜©š˜µš˜© š˜øš˜¦š˜¦š˜¬ š˜°š˜§ š˜°š˜Æš˜£š˜°š˜¢š˜³š˜„š˜Ŗš˜Æš˜Ø, š˜øš˜©š˜°š˜“š˜¦ š˜§š˜°š˜¶š˜Æš˜„š˜¦š˜³ š˜©š˜¢š˜„ š˜«š˜¶š˜“š˜µ š˜£š˜¦š˜¦š˜Æ š˜¤š˜¶š˜µ š˜§š˜³š˜°š˜® š˜¢ š˜š˜°š˜³š˜£š˜¦š˜“ š˜§š˜¦š˜¢š˜µš˜¶š˜³š˜¦ š˜£š˜¦š˜¤š˜¢š˜¶š˜“š˜¦ š˜µš˜©š˜¦š˜Ŗš˜³ š˜¤š˜°š˜Æš˜µš˜¦š˜Æš˜µ š˜­š˜°š˜°š˜¬š˜¦š˜„ š˜Ŗš˜Æš˜µš˜¦š˜³š˜¤š˜©š˜¢š˜Æš˜Øš˜¦š˜¢š˜£š˜­š˜¦ š˜øš˜Ŗš˜µš˜© š˜µš˜©š˜¦š˜Ŗš˜³ š˜®š˜¢š˜Ŗš˜Æ š˜¤š˜°š˜®š˜±š˜¦š˜µš˜Ŗš˜µš˜°š˜³'š˜“" is a story.
Generic anecdotes slide off the brain like water off a duck. Specific ones stick because the brain has something to hold onto.
This requires courage because specificity means someone can push back. Specificity means you can be wrong.
Saying it anyway is what turns an opinion into a perspective and a newsletter into something people think about in the shower.
———————— Follow Bechem Ayuk for daily insights on how to run a premium thought leadership newsletter as a founder
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started