UTM Tracking (custom source tracking) for GA4 report
Assisted a London-based travel website in creating a custom URL source tracking for their campaign and enabling them to access the GA4 report.
Marketing Analytics Specialist
Google Analytics
Google Analytics 4 and Google Tag Manager set-up on Woocommerce
Implemented enhanced e-commerce tracking using GA4 and Google Tag Manager for a London-based travel website (Woocommerce)
Marketing Analytics Specialist
Google Analytics
Google Tag Manager
Universal Analytics to Google Analytics 4 migration
Assisted IKEA Indonesia in migrating their Universal Analytics to GA4 and successfully implemented 21 custom events and e-commerce events on their web commerce
Marketing Analytics Specialist
Google Analytics
Google Tag Manager