UTM Tracking (custom source tracking) for GA4 report
Task: A London-based travel website has requested assistance in creating UTM parameters that will help them track the source of purchase traffic.
Approach Phase: List the URLs, source, and medium.
Deployment Phase:
Create a specific URL for the product that includes the UTM source and UTM medium
Result: Successfully identify the transaction according to the UTM URLs. This information can be found in the source/medium dimension on the GA4 report.
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Posted Mar 18, 2024
Assisted a London-based travel website in creating a custom URL source tracking for their campaign and enabling them to access the GA4 report.
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