In business, customers determine value.
If they’re not buying, it’s not always a pricing problem it’s often a value perception problem.
If they can’t clearly see the benefit, believe the promise, or justify the cost, they won’t move no matter the price.
Value must be obvious before it can be paid for
The product might be the solution people need, they just don’t know it yet.
That’s why advertorials and listicles matter.
They don’t just sell.
They educate.
They build belief.
Clarity removes doubt.
And when doubt is gone, action becomes easy.
You want to sell.
They want a solution.
Bridge the gap.
The advertorial does the heavy lifting by educating the customer, explaining the problem, and positioning your product as the right solution. By the time they reach the PDP, they already understand the value and have built trust.
The PDP’s role is then simple: reinforce that...
You can show the result of your product like this too
When your customer see that most users notice real changes in just a couple of weeks, it helps them to feel confident they can succeed too, making it easier for them to take the next step
Focus on a strong value proposition, real product visuals, and visible social proof, these help shoppers decide quickly. Clear benefits, easy returns, and mobile-friendly design reduce friction and build confidence.