PDP to close the deal
On the PDP, nothing should feel new or surprising.
It should feel like confirmation
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You can show the result of your product like this too
When your customer see that most users notice real changes in just a couple of weeks, it helps them to feel confident they can succeed too, making it easier for them to take the next step
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Just like in real life, people don’t commit when they feel confused or unprepared
They commit when they feel informed, confident, and safe
Advertorials don’t push sales, they grow the buyer’s understanding first, then guide them naturally to purchase
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Think of it like this
A visitor meets your product for the first time. They’re curious, but not convinced yet.
A presales page like Advertorials, starts the conversation, it explains the problem, shows the outcome, and builds interest without pressure.
By the time they land on the PDP, they’re no longer asking “What is this?”
They’re asking “How fast can I get it?”
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People don’t wake up wanting turmeric.
They wake up wanting to move without pain.
To wake up without stiff joints.
To get through the day without discomfort slowing them down.
When a page sells the ingredient, the visitor has to do the mental work of imagining the result.
When it sells the outcome, the picture is already clear.
That’s why outcome-led pages convert better
they meet the customer at the problem they feel today and guide them toward the life they want tomorrow.
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Focus on a strong value proposition, real product visuals, and visible social proof, these help shoppers decide quickly. Clear benefits, easy returns, and mobile-friendly design reduce friction and build confidence.
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Listicles aren’t filler, they’re revenue machines disguised as content.
They give your product space to shine and help customers actually get the message.
And the real power?
They blend emotion and logic in a way your PDP never could.
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BFCM listicle page for prime Toys,
When you understand your target customer, positioning becomes strategy, not guesswork.
That’s how you show up in a way that gets attention and drives action.
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Before visitors decide to buy, they decide to believe
That’s what a presell page does, it creates belief through storytelling, proof, and value.
You can build one for your product to drive more conversion
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Most brands underestimate the buying section on their LP.
It looks simple, a button, a price, maybe a product image.
But that small space carries more weight than you think.
It’s where trust is either built or broken.
Those little badges, honest reviews, and clear guarantees?
They’re not decoration, they’re reassurance.
They’re the quiet signals that turn hesitation into confidence,
and intent into action.
Never overlook the small space that seals the sale.
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Ooh, the page looked like a wall of text.
Customers had to squint, scroll, and second-guess before clicking
We stripped it down, bold offer, clear value, added a guarantee, reviews, and more, for better conversion
clarity and trust win