Enhance Customer Perception to Boost Business ValueEnhance Customer Perception to Boost Business Value
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Stephen Crown Odemeh
• Feb 19
In business, customers determine value. If they’re not buying, it’s not always a pricing problem it’s often a value perception problem. If they can’t clearly see the benefit, believe the promise, or justify the cost, they won’t move no matter the price. Value must be obvious before it can be paid for
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