Meta Ads Campaign - Cost Per Lead Optimization: Reduced CPL from $0.36 (Oct-Nov 2023) to $0.21 (May-June 2024) for Kazakhstan real estate client - a 42% cost reduction while scaling lead volume.
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TikTok Ads Campaign - CPM Optimization: Decreased Cost per 1000 Impressions from $0.46 to $0.35 for a B2C client in Central Asia. Achieved 30M+ impressions with optimized targeting and creative testing.
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Google Ads Campaign - Cost Per Lead Optimization: Reduced CPL from $0.82 (Oct-Nov 2023) to $0.18 (May-June 2024) for Kazakhstan real estate client - a 78% cost reduction while maintaining conversion volume.
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TikTok Ads Campaign - CPM Optimization: Decreased Cost per 1000 Impressions from $0.46 to $0.35 for a B2C client in Central Asia. Achieved 30M+ impressions with optimized targeting and creative testing.
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50