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TikTok Ads Campaign - CPM Optimization: Decreased Cost per 1000 Impressions from $0.46 to $0.35 for a B2C client in Central Asia. Achieved 30M+ impressions with optimized targeting and creative testing.
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The difference between a $5K logo and a $20K brand identity:
A $5K logo gives you a mark. Maybe a color palette. A few font pairings. A PDF you'll open once and forget.
A $20K identity system gives you a decision making framework that scales.
Here's what I mean:
The logo is 5% of the work. The other 95% is the system that tells your team and every designer or marketer and agency you'll ever hire exactly how your company should show up on every surface and In every context.
A $5K logo needs you to be in every meeting to say "no don't do that"
A $20K system means you never have to say that again.
The companies that scale their brand are the ones with the best system behind it.
Which one are you paying for?
Exactly!
The real value isn’t the logo, it’s the system that removes guesswork at scale.
When structure is clear, the brand can grow without constant correction
42 clicks.
$50.39 spent.
Nothing crazy, right?
But here is what most people miss.
679 impressions turned into intentional traffic at $1.20 per click.
No wasted reach.
No random audience.
Just people actually interested.
That is the difference between running ads and knowing what you are doing.
If your campaigns feel like guesswork, let’s fix that.
Recently did this dark mode NFT Marketplace App Design for a client. Complete app case study available to view on the attached link.
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