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Real estate client for Mumbai - Ran Facebook Ads for luxury flats. Generated 89 qualified leads in 28 days, closed 3 deals worth 1.2Cr revenue at $3.45 CPL.
The dashboard view makes the funnel easy to follow. For luxury flats, which creative angle pulled the cheapest leads: lifestyle shots or the location and price hook?
Thanks Ivan! For this Mumbai project we used 3km radius around the site + income-based interest + lookalike of site visitors. For luxury, detailed targeting with Job Titles (CXO, Founder) worked best. Are you running ads for luxury projects too?
Yes, I do luxury too. My portfolio for it isn't uploaded yet, I'm adding luxury product work in the next few days. Did you ever put the price hook as a big number right on the image, or only in the copy?
Great question Ivan! Tested both.
Location + Price hook (e.g., "3BHK in Khandwa Road from 45L") pulled cheapest CPL at $3.45 - almost 30% cheaper.
But lifestyle shots (family + balcony view) gave higher quality leads - closing ratio was 2x.
So what worked best for me: Price hook...
Crushing it! Turning $307 ad spend into 1.2Cr in sales is a masterclass in Meta Ads unit economics. Real estate lead-gen heavily relies on tight audience targeting and strong lead filtering—awesome work on this case study!
Thanks Hanzla! Yes, for real estate it's all about hyper-local targeting + instant lead follow-up. Happy to share the funnel breakdown if you're running similar campaigns!
Turning $307 ad spend into 1.2Cr in property sales is a masterclass in Meta Ads unit economics! Real estate lead-gen heavy lifting usually comes down to tight audience targeting and strong lead qualifying—awesome work on this case study.
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