Google Ads Campaign - Cost Per Lead Optimization: Reduced CPL from $0.82 (Oct-Nov 2023) to $0.18 (May-June 2024) for Kazakhstan real estate client - a 78% cost reduction while maintaining conversion volume.
Real estate client for Mumbai - Ran Facebook Ads for luxury flats. Generated 89 qualified leads in 28 days, closed 3 deals worth 1.2Cr revenue at $3.45 CPL.
The dashboard view makes the funnel easy to follow. For luxury flats, which creative angle pulled the cheapest leads: lifestyle shots or the location and price hook?
Here is a sample audit for a fictional plumbing company that represents what my clients will get once's the audit is done. This one specifically covers conversion tracking issues and what is needed to fix it.