These images were created to run an ad campaign for Heineken. I developed a comprehensive understanding of Heineken as a brand and worked out the exact positioning it required to emphasize its core concept.
Heineken follows a breezy and intentionally light image. Keeping this in...
I tried experimenting with AI prompts for Thee Couture's branding process and it came out a lot more sharper than I expected.
My primary source of inspiration came from Thee's brand book and its visual moodboard. From there, it was simply a matter of precise AI prompting and a...