These images were created to run an ad campaign for Heineken. I developed a comprehensive underst...These images were created to run an ad campaign for Heineken. I developed a comprehensive underst...
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These images were created to run an ad campaign for Heineken. I developed a comprehensive understanding of Heineken as a brand and worked out the exact positioning it required to emphasize its core concept.
Heineken follows a breezy and intentionally light image. Keeping this in mind, I fed AI the precise requirements and gave it a creative spin, placing it as a brand that works its way into any absurdity it is placed amongst.
Sometimes, a product doesn’t need a complicated concept to make people stop scrolling — it just needs to look irresistible.
For this Frostino campaign, I created a realistic social media visual series focused on capturing the feeling behind the brand: real ice cream, real moments, and the simple joy of enjoying every scoop.
I combined lifestyle-driven product scenes with natural lighting, realistic environments, and consistent product presentation to make the campaign feel like a genuine commercial shoot rather than an AI-generated advertisement.
From the girl enjoying her cone to the close-up product shots and everyday outdoor moments, each visual was designed to make the audience feel the experience before they even taste the ice cream.
The goal was simple:
Make Frostino look delicious, memorable, and shareable. 🍦