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These images were created to run an ad campaign for Heineken. I developed a comprehensive understanding of Heineken as a brand and worked out the exact positioning it required to emphasize its core concept.
Heineken follows a breezy and intentionally light image. Keeping this in mind, I fed AI the precise requirements and gave it a creative spin, placing it as a brand that works its way into any absurdity it is placed amongst.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Which one would you lace up?
One runs at sunrise: coral light across still water, an eye holding the reflection, chiffon lifting through the columns and a runner mid stride above the surface, everything white and warm and weightless.
The other runs after dark: violet ring burning in a stone tunnel, the outsole turning slow through the light, tread and air unit glowing like circuitry.
One sells the feeling of flight. The other sells the machinery underneath it.
Which ad would you finish watching? 👇
#brandconcept #sneakerdesign #artdirection
8 voted
73%
3 voted
27%
11 votes
Closed
Amazing work! Do you mind me asking how you create these videos?
I’ve been exploring how prompt engineering and graphic design can work together to create polished, campaign-ready visuals.
For this collection, I developed a series of AI-generated advertising concepts across different industries: from food & beverage and product advertising to editorial and menu design.
The goal wasn’t just to generate attractive images. I focused on:
→ Building detailed prompts and visual directions
→ Creating realistic product and food imagery
→ Controlling composition, lighting, styling, and mood
→ Developing strong advertising layouts
→ Combining AI-generated visuals with graphic design, typography, and messaging
These projects helped me explore how AI can become a creative tool for art direction and visual communication, rather than simply an image generator.
I’m excited to keep pushing this further, creating visuals that are not only eye-catching, but also communicate a clear brand story.
A luxury jewelry brand concept inspired by the elegance and brilliance of diamonds, designed with a sophisticated and timeless visual style
